BILAL RAMMAL

Montreal, QC

• Founded OffreAuto, a bilingual vehicle acquisition platform built to reduce dependence on inconsistent auction sourcing for an independent dealership operation.
• Built and launched the full business model across consumer acquisition, instant valuation logic, lead routing, appointment workflows, and internal operating systems.
• Generated 90+ vehicle submissions representing $1.1M+ in automated cash offers, supported by a reliable instant valuation system that enabled a confident and fast buying process, resulting in 16 purchased and ultimately sold vehicles representing $200K+ in sales with no unexpected surprises due to SOPs put in place to mitigate car-buying risk.
• Built and optimized bilingual customer acquisition funnels across Microsoft Ads, Google Ads, Meta Ads, and local marketing channels, achieving CPLs as low as $7 versus roughly $40/lead benchmarks in Canadian automotive SEM while maintaining a strong focus on conversion efficiency, profitability, engagement performance, and lead quality.
• Built a proprietary local analytics system to capture behavioral data beyond what Google Analytics could reliably surface, enabling micro-adjustments to content, detection of edge-case bugs affecting small user segments, and data-driven design optimizations that improved conversion rates.
• Built a proprietary ERP and operating system to centralize the entire backend across website architecture, pricing logic, analytics, back-office workflows, and dynamic customer follow-up automations that dispatched communications based on lead status, applying lessons from prior ecommerce ventures to execute faster and at a higher level from day one.
• Commercially validated the model and positioned the platform for a strategic sale rather than long-term expansion, aligned with partner retirement plans.

Montreal, QC

• Built and scaled a portfolio of private-label Amazon brands across Canada and the U.S. to $2M+ CAD in cumulative revenue and 125,000+ units sold, growing to a sustainable $45K in combined monthly sales while consistently accelerating growth through operational optimizations, with peak monthly sales of $90K.
• Managed end-to-end operations across 120+ active Amazon listings for multiple USPTO- and CIPO-trademarked brands in Canada and the U.S., including Inkvo, Lebe and Liebe, HelloPaw, Smokvo, and LifeSmart, while maintaining a 4.7/5 average customer rating across 80+ SKUs.
• Directed $200K+ in Amazon Ads spend, scaling top-performing keywords while generally maintaining 12-21% ACOS and earning Amazon's Choice placements for high-volume generic search terms.
• Reduced costs through packaging engineering tailored to Amazon FBA size tiers; for one high-volume product type, reducing box height from 2.2 cm to 1.95 cm lowered fees by $1.55 per unit across 80,000+ units, creating a meaningful margin advantage.
• Led global and domestic logistics operations, including FTL/LTL freight from China, self-cleared customs, and duty optimization that reduced estimated exposure from $40K to $0 through HS code restructuring, while building a fully local Canadian poster supply chain across printing, packaging manufacturing, batch operations to Amazon FBA, and resupply planning for a large catalog.
• Built proprietary ERP, analytics, and automation infrastructure to centralize listings, inventory, shipments, profitability, and workflow management, including a custom Amazon SP-API connection to manage listings and AI-assisted workflows for keyword placement and listing optimization that streamlined and scaled the product launch process.
• Led warehouse, fulfillment, and contractor operations across graphic designers and warehouse staff, coordinating with domestic and international product and packaging manufacturers while maintaining high-volume execution with a lean team.
• Completed a strategic exit centered primarily on the licensed poster design assets and proprietary ERP infrastructure.

Montreal, QC

• Built CanadianSupplyStore into a $300K CAD cumulative revenue white-label ecommerce business, where Inkvo first began as an early niche product line before evolving into a broader Amazon brand.
• Scaled early demand through eBay, earning PowerSeller and Top Rated Seller status through strong sales execution and customer experience performance.
• Managed fulfillment of tens of thousands of orders before transitioning the model to Amazon FBA for greater scale.

Montreal, QC

• Built Hypewear into a $200K CAD cumulative streetwear resale business, positioning it as one of Canada's early major resellers of high-demand brands, including Supreme.
• Scaled the business ahead of broader mainstream adoption of large-scale streetwear reselling through strong merchandising, pricing, and brand positioning.
• Directed staff, inventory logistics, and booth operations at SneakerCon 2016 and six additional events.