Bilal Rammal

I build operating models, lead digital growth, and create systems that improve profitability.

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Senior business operations and digital growth leader with 13+ years building, scaling, and exiting ecommerce and technology-enabled businesses with sales across Canada and the U.S. I lead operations, digital acquisition, supply chain, analytics, systems architecture, and profitability across fast-moving businesses.

Operating Track Record

13+ years leading business operations, digital growth, and profitability across ecommerce and technology-enabled ventures

I combine commercial leadership with technical fluency across business operations, digital acquisition, supply chain, analytics, systems architecture, and profitability. My work has focused on building and scaling Canada-based ecommerce and technology-enabled businesses with sales across Canada and the U.S.

$2.7M+ cumulative revenue generated across ventures

125,000+ units sold across private-label ecommerce brands

120+ active Amazon listings operated across Canada and the U.S.

$200K+ Amazon Ads spend managed with disciplined ACOS

5 brands trademarked through USPTO and CIPO

4.7/5 average rating maintained across 80+ SKUs

90+ automated vehicle leads generated

$1.1M+ in automated cash offers generated

16 vehicles bought and sold with SOP-driven risk control

High-efficiency lead generation across Google, Meta, and Microsoft Ads

Proprietary ERP, analytics, pricing, and workflow systems built in-house

Ventures built for scale, efficiency, and profitability

Builds scalable operating models

Built and launched businesses from zero through acquisition funnels, valuation and pricing logic, listings, lead routing, workflow design, and back-office systems that hold up under real execution.

Leads digital growth and channels

Owned marketplace execution, PPC, CRO, paid acquisition, and channel strategy across Amazon, Google, Meta, Microsoft Ads, and local marketing with close attention to lead quality, conversion efficiency, and profitability.

Designs internal systems and analytics

Built ERP, analytics, automation, and custom data infrastructure to centralize listings, inventory, shipments, pricing, follow-up, and operational decision-making across lean teams.

Protects margin through operations

Improved profitability through sourcing, packaging engineering, freight planning, customs strategy, purchasing discipline, and cross-border operational redesign.

Recent Blog Post

Building scalable systems is not sector-specific.

AI workflowAnalyticsAutomationContent systems

How I Built an Autonomous, Self-Improving Content Engine That Went Viral in 7 Days

A practical example of how analytics, automation, and adaptive feedback loops turn audience signals into measurable growth across channels.

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