I build operating models, lead digital growth, and design systems that improve profitability.
Senior business operations and digital growth leader with 13+ years building, scaling, and exiting ecommerce and technology-enabled businesses with sales across Canada and the U.S. I lead operations, digital acquisition, supply chain, analytics, systems architecture, and profitability across fast-moving businesses.
Operating Track Record
13+ years leading business operations, digital growth, and profitability across ecommerce and technology-enabled ventures
I combine commercial leadership with technical fluency across business operations, digital acquisition, supply chain, analytics, systems architecture, and profitability. My work has focused on building and scaling Canada-based ecommerce and technology-enabled businesses with sales across Canada and the U.S.
Builds scalable operating models
Built and launched businesses from zero through acquisition funnels, valuation and pricing logic, listings, lead routing, workflow design, and back-office systems that hold up under real execution.
Leads digital growth and channels
Owned marketplace execution, PPC, CRO, paid acquisition, and channel strategy across Amazon, Google, Meta, Microsoft Ads, and local marketing with close attention to lead quality, conversion efficiency, and profitability.
Designs internal systems and analytics
Built ERP, analytics, automation, and custom data infrastructure to centralize listings, inventory, shipments, pricing, follow-up, and operational decision-making across lean teams.
Protects margin through operations
Improved profitability through sourcing, packaging engineering, freight planning, customs strategy, purchasing discipline, and cross-border operational redesign.